Blog

• London Fashion Week AW26: The Mood Shifts

  20 February 2026

  February's shows brought a more confident, less cautious energy. Notes on the collections and what they mean for clients.

• New Year, Same Principles: Wardrobe Audit

  12 January 2026

  January is the right moment to edit. How I approach wardrobe audits and why most men own too much of the wrong things.

• The Christmas Party Question

  8 December 2025

  December's party season is where most men overdress or underdress. How to find the line.

• Building a Winter Wardrobe That Works

  10 November 2025

  November calls for a wardrobe that handles cold, rain, and social commitments without defaulting to bulk.

• Awards Season Preparation: Autumn Fittings

  20 October 2025

  October marks the start of awards season prep. How the fitting process works and why starting early matters.

• London Fashion Week SS26: First Impressions

  15 September 2025

  September's London shows set the tone for next summer. Early observations on what stood out and what felt forced.

• Summer Wardrobes: Dressing Well in the Heat

  12 August 2025

  Heat shouldn't mean compromise. A practical guide to maintaining style through the warmest months.

• Paris Couture Week: Lessons in Craft

  8 July 2025

  Paris couture remains the benchmark for craft. What the July shows taught me about detail, intention, and dressing with purpose.

• Pitti Uomo: Florence and the Future of Menswear

  17 June 2025

  Pitti Uomo remains menswear's most important gathering. Notes from the June edition on what's shifting and what endures.

• The Met Gala and Red Carpet Prep

  5 May 2025

  What goes into preparing a client for a major red carpet moment — from initial concept through final fitting.

• Brioni and the Meaning of Quiet Luxury

  14 April 2025

  A visit to Brioni's atelier and thoughts on what quiet luxury actually means beyond the marketing.

• Milan Fashion Week: Tailoring's Quiet Revolution

  18 March 2025

  Milan in March brought a masterclass in Italian tailoring. Notes on Prada, Zegna, and what modern elegance looks like off the runway.

• London Fashion Week AW25: Behind the Scenes

  22 February 2025

  Reflections from the February shows — key menswear moments, emerging designers, and what the autumn/winter collections tell us about where style is heading.